Ava Manelis

Ava Manelis is the writer behind the buying guides, flavour notes and device-care articles on the Vaporhouse Dubai blog. Her job here is simple to describe and harder to do well: take product listings, store policies and the questions customers actually ask, and turn them into clear, practical reading for adult shoppers in the UAE.

She studied at the University of Michigan, earning a Bachelor’s degree in Communications and Media with a minor in Creative Writing. Storytelling, digital culture and brand-building have stayed at the centre of her work ever since.

Her professional background covers influencer marketing, social media strategy, content creation, partnerships and community engagement for lifestyle and consumer-goods brands. Today she is an Influencer Marketing Manager at Instant Hydration, and she also teaches classes as a SoulCycle instructor. She is based in Ann Arbor, Michigan.

She is most at home where creative strategy meets digital marketing: following social trends, working on creator-led campaigns and building communities around a brand. On this blog that shows up as plain language, honest comparisons and guides written around what readers need to decide, not around sales copy.